Matching customers’ moods is crucial for salespeople. Some years ago, I decided to throw a surprise party for my best friend Stella. It was going to be a triple-whammy party because she was celebrating three events. One, it was Stella’s birthday. Two, she was newly engaged. And three, Stella had just landed her dream job. She had been my buddy since grade school, and I was floating on air over her birthday-engagement-congratulations bash.
I had heard one of the best French restaurants in town had an attractive back room for parties. About 5 p.m. one afternoon, I wafted happily into the restaurant and found the seated maitre d’ languidly looking over his reservation book. I began excitedly babbling about Stella’s triple-whammy celebration and asked to see that fabulous back room I’d heard so much about. Without a smile or moving a muscle, he said, “Zee room ees een zee back. You can go zee eet eef you like.”
CRASH. What a party pooper! His morose mood kicked all the party spirit out of me, and I no longer wanted to rent his stupid space. Before I even looked at the room, he lost the rental. I left his restaurant vowing to find a place where the management would at least appear to share the joy of the happy occasion.
Every mother knows this instinctively. To quiet a whimpering infant, Mama doesn’t just shake her finger and shout, “Quiet down.” No, Mama picks baby up. Mama cries, “Ooh, ooh, oh,” sympathetically matching baby’s misery for a few moments. Mama then gradually transitions the two of them into hush-hush happy sounds. Your listeners are all big babies! Match their mood if you want them to stop crying, start buying, or otherwise come ’round to your way of thinking.
Technique #10
Make a Mood Match
Before opening your mouth, take a “voice sample” of your listener to detect his or her state of mind. Take a “psychic photograph” of the expression to see if your listener looks buoyant, bored, or blitzed. If you ever want to bring people around to your thoughts, you must match their mood and voice tone, if only for a moment.
I had heard one of the best French restaurants in town had an attractive back room for parties. About 5 p.m. one afternoon, I wafted happily into the restaurant and found the seated maitre d’ languidly looking over his reservation book. I began excitedly babbling about Stella’s triple-whammy celebration and asked to see that fabulous back room I’d heard so much about. Without a smile or moving a muscle, he said, “Zee room ees een zee back. You can go zee eet eef you like.”
CRASH. What a party pooper! His morose mood kicked all the party spirit out of me, and I no longer wanted to rent his stupid space. Before I even looked at the room, he lost the rental. I left his restaurant vowing to find a place where the management would at least appear to share the joy of the happy occasion.
Every mother knows this instinctively. To quiet a whimpering infant, Mama doesn’t just shake her finger and shout, “Quiet down.” No, Mama picks baby up. Mama cries, “Ooh, ooh, oh,” sympathetically matching baby’s misery for a few moments. Mama then gradually transitions the two of them into hush-hush happy sounds. Your listeners are all big babies! Match their mood if you want them to stop crying, start buying, or otherwise come ’round to your way of thinking.
Technique #10
Make a Mood Match
Before opening your mouth, take a “voice sample” of your listener to detect his or her state of mind. Take a “psychic photograph” of the expression to see if your listener looks buoyant, bored, or blitzed. If you ever want to bring people around to your thoughts, you must match their mood and voice tone, if only for a moment.
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