6.12.08

How to Talk Like a VIP

Welcome to the human jungle. When two tigers prowling through the jungle chance upon one another in a clearing, they look at each other. They freeze. Instinctively they calculate, “If our staring came to hissing—came to scratching—came to clawing—who would win? Which of us has the stronger survival skills?”

Tigers in the wilderness differ little from the urban upright animals inhabiting the corporate jungle (or singles jungle or social jungle). Humans start the process by looking at each other and talking. In the business world, while smiling and uttering “How do you do?” “Hello,” “Howdy,” or “Hi,” they are, like tigers, instinctively, instantaneously, sizing each other up.

They’re not calculating the length of each other’s claws or the sharpness of their teeth. They’re judging each other on a weapon far more powerful to survival as they have defined it. Humans are judging each other’s communications skills. Although they may not know the names of the specific studies first proving it, they sense the truth: 85 percent of one’s success in life is directly due to communications skills.13

They may not be familiar with the U.S. Census Bureau’s recent survey showing employers choose candidates with good communications skills and attitude way over education, experience, and training.14 But they know communications skills get people to the top. Thus, by observing each other carefully during casual conversing, it becomes almost immediately evident to both which is the bigger cat in the human jungle.

It doesn’t take long for people to recognize who is an “important” person. One cliche, one insensitive remark, one overanxious reaction, and you can be professionally or personally demoted. You can lose a potentially important friendship or business contact. One stupid move and you can tumble off the corporate or social ladder.

The techniques in this section will help ensure that you make all the right moves so this doesn’t happen. The following communications skills give you a leg up to start your ascent to the top of any ladder you choose.

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