Review Your Repertoire of Smiles (technique No 29)

If your job required you to carry a gun, you would, of course, learn all about the moving parts before firing it. And before taking aim, you would carefully consider whether it would murder, maim, or merely wound your target. Since your smile is one of your biggest communications weapons, learn all about the moving parts and the effect on your target. Set aside five minutes. Lock your bedroom or bathroom door so your family doesn’t think you’ve gone off the deep end. Now stand in front of the mirror and flash a few smiles. Discover the subtle differences in your repertoire.

Just as you would alternate saying “Hello,” “How do you do,” and “I am pleased to meet you” when being introduced to a group of people, vary your smile. Don’t use the same on each. Let each of your smiles reflect the nuances of your sentiment about the recipient.

Technique #29

The Exclusive Smile

If you flash everybody the same smile, like a Confederate dollar, it loses value. When meeting groups of people, grace each with a distinct smile. Let your smiles grow out of the beauty big players find in each new face.

If one person in a group is more important to you than the others, reserve an especially big, flooding smile just for him or her.